Cersaie 2018 - Successful with know-how and a look into the future
This year‘s appearance of the Steuler Fliesengroup at the leading ceramics fair Cersaie in Bologna was under new auspices. Where usually all brands of the group present their latest novelty collections for the upcoming tile season, this time a different goal was pursued. Through an eye-catching staging of the brand Steuler Design they tried to attract new customers to the stand.
The entire service portfolio of the location was skilfully staged by showing novelties, but these were combined with various prototypes, which showed the complete expertise of the decoration department in Mühlacker. Highlight and eye-catcher at the same time was certainly the gold wall at the entrance, which was covered over four meters high with gold-glazed tiles. It was also refined „laid around the corner“ by the edges precisely cut miter and so could move without joint around the corner.
The leitmotif of the presentation were products in 6mm material thickness with which the portfolio was specifically supplemented. There are now stoneware tiles in the format 40x120 and porcelain stoneware in king size format of 120x260 cm, all in narrow 6mm thickness.